Wine and spirits export agency
Your externalised export office.
Asia · Oceania · Africa · Europe · America
Export, without the friction.
Your Wine Rep is a wine and spirits export agency working for producers. We find the right importers, meet them face to face and run the follow-up, so your wines reach new markets without you building a team in each one.
Producers we work for
All 22 producers →
What we are
Already in the market,
so you don't have to be.
Most producers have the wine and the will, but no one on the ground. Hiring a team per country is slow and costly. Commission-only agents only show up when an order is close.
Your Wine Rep is the third way: an export agency with offices in Shanghai, Korea and Paris and staff in Japan, run by people who know their markets and travel them, working for a small group of producers they know well. You get the reach of a network and the attention of a partner.
On the ground, not on a list
Our teams work from Shanghai, Korea and Paris, travel the markets they cover and work in the buyers' languages. Importers meet a person they know, not a cold email.
One partner, many markets
One agreement per office, one lead who knows your range, one report. Open a new zone with the same team instead of hiring and training again.
Paid to be there
Unlike a commission-only agent, we are paid to work your markets every month: prospecting, samples, tastings, follow-up. Not only when an order is close.
Where we are
Three offices and a Japan desk. Three more in project.
Pick a zone, open its page, see who answers for it.
Shanghai office
Asia-Pacific
Greater China, Southeast Asia, Mongolia
Office, Shanghai
35°41′N 139°41′EMeridianJapan desk
Japan
Japan
Japan desk
37°27′N 126°42′EKorea office
South Korea
South Korea
Office, Korea
37°49′S 144°58′EAntipodeAustralia office
Australia and New Zealand
Australia, New Zealand
In project, not yet open
5°41′N 12°21′EHorizonParis office
Africa and the Middle East
Sub-Saharan and North Africa, the Gulf
Office, France and Africa
48°52′N 2°21′EAtlasEurope office
Europe
Europe
In project, not yet open
23°33′S 46°38′WTropicSão Paulo office
Brazil
Brazil
In project, not yet open
How we work
From the first email
to the reorder.
The same method in every office, adapted to each market's language and pace.
How we work in detail →- 01
Prospection
We map the importers whose portfolio genuinely has a gap for your wines, then pitch, sample, follow up, negotiate and close.
- 02
Tastings and fairs
Private trade tastings in top-tier cities, 20 to 50 importers in the room, and the main fairs on request.
- 03
Account management
Orders, importer requests, problems solved on the spot, so a first order turns into reorders.
- 04
Reporting you can see
A regular report and a private partner page: every importer touched, every sample, every next step.
In their words
“We have been working with Your Wine Rep since January 2020 and have, thanks to them, hired multiple importers in different countries of Asia/Oceania during the 3 first years. [...] Not only they are reliable and efficient, they are also a pleasure to work with!”
“We started working with YWR right before pandemic and it was a very wise decision. [...] Our partnership in Asia/Oceania was so successful that we joined with them the new launched branches for Africa and South Korea with similar success!”
Market news
What we see on the ground.
Collective reputation, the category is the brand
For most wine, the brand being bought is the category, not the producer. What collective reputation predicts, Old World and New World alike.
How long does it take to get your first order in Asia? We measured ours
Two to ten months from signing to first confirmed order, most often seven to ten. Our own measured data, why it takes that long, and what makes it faster.
Vouching is heard, warnings are silent
Recommendations travel back to the person recommended. Warnings never do. Personal notes from my DBA research on trust in the wine trade.
Contact me
Tell us where you want to sell.
Benjamin Birot
Founder of Your Wine Rep
Tell us about your wines and the markets you have in mind. A person answers within one working day.